Business is increasingly global, digital, and flexible. To meet the needs of the market, digital platforms are playing an ever greater role in the global economy, growing from a small corner of business activity to what MIT refers to as a ‘global phenomenon’.
As the platform concept expands and reshapes the economy, its very definition evolves. In the context of this guide, we consider platforms as digital services that bridge two entities—either B2B or B2C, including on-demand talent platforms, marketplaces, and payroll platforms.
